what facebook page type to choose business or brand community or public figure

Facebook is an astonishing tool that allows you to popularise your company among thousands and millions of potential buyers. Facebook page categories volition help you achieve your goal. Choosing the right one will allow the potential client to find your offers faster. In this article, you'll find what categories are on Facebook and how to choose the correct one. Making a choice is elementary and quick!

Table of contents:

How to create a Facebook page for business
Facebook categories list
Instagram business categories
How a Category Impacts Business
Types of Facebook pages
Local Business concern or Place
Company, Organization or Institution
Brand or Product
Artist, Band or Public Figure
Instagram Business concern FAQ
What's a public figure
How to change Facebook business page name
What are the Facebook folio categories?
How do I choose a category on my Facebook folio?
How can I notice categories on Facebook?

What do the experts say about this:

Ignacio Martínez

Coach, Digital Marketing Strategies, Community Manager

How to create a Facebook page for business

• Footstep 1

To create a Facebook business page, you need a personal account. If you are already signed in to a social network, click "+" on the top console and select "Page".

• Step 2

Next, we make up one's mind the category where nosotros will open the visitor page. To do this, select for what purpose the folio is existence created. For a company, choose "Business or brand".

• Step iii

In the window that opens, enter the page name and category. We bespeak contact information: city, address, postal lawmaking, and phone number.

The page is initially blank. For further work, it's necessary to fill it with information.

You've created the folio. Facebook automatically posted it.

• Step four

To starting time designing the page, upload the cover. This image is 851x315. Click "Add together Encompass," select a picture. Fix it as you like and save it.

If you desire to go artistic, but naught works - you can spy on other communities or take templates from Pagemodo, Canva services, or contact the designers.

• Step 5

A profile photo accompanies all your comments and posts. It's necessary to think it over well to interest new clients and be recognised by the users of the grouping.

• Step six

The mandatory filing includes the web address and a short description. The description will help the visitor empathise what your page is.

• Step seven

Facebook has an interesting Add together Button feature. Its settings depend on what you want the visitor to do when clicked: contact you lot, play, buy, download the application, etc.

And so, press the "Add push button." Choose the target activeness. Betoken the corresponding link on which the target action is performed and save.

Facebook categories list

We offering you the following listing of Facebook categories; this will allow you lot to decide the direction of the organization from the beginning. We've created the Superlative-twenty categories of Facebook pages, especially for you — information technology volition aid yous concenter more visitors.

1.Advertising/marketing. Suitable for companies providing advertising services.
2.Agriculture. This category is suitable for various types of farms, as well as agronomical services and cooperatives.
3. Arts and entertainment. This category is suitable for various types of entertainment venues: from hippodromes to circuses and museums.
4. Automotive, Aircraft & Boat. The category is suitable for both vehicle sellers and companies engaged in the repair of equipment.
5. Beauty, Cosmetic & Personal Care. Employ this category if you lot provide beauty services.
vi. Commercial & Industrial. Category for companies engaged in the production or sale of products.
7. Education. Category for companies providing schoolhouse, didactics or other services. Too suitable for tutors and educational consultants.
8. Finance. Category for many types of businesses in the banking and financial sector.
9. Nutrient and Drinkable. If your main action is food and/or drinks, select this category.
ten. Hotel & Lodging. A category for those businessmen who offering clients a variety of places to stay: from camping to a hotel.
11. Legal. The category is suitable for lawyers and notaries.
12. Media/news visitor. The category is suitable for creators of various types of information products and services.
13. Medicine and wellness. This category includes both professionals in private practice and medical centres offering related services.
14. Non-turn a profit organisation. This category includes organisations created not but for profit (for religious, educational and scientific purposes).
15. Public and Authorities Service. The page may be needed past a library, child protection service, passport service, car registration heart.
xvi. Existent Estate. The category is suitable for business concern people serving real-manor to individuals and legal entities.
17. Science, applied science and engineering. For companies providing high-tech services in the fields of robotics, engineering, aerospace and solar energy.
xviii. Shopping and retail. A category for all types of retailers.
19. Sports and recreation. Category for fitness centres, recreational areas, stadiums, go-kart tracks, etc.
20. Travel and transportation. The category is suitable for both travel agencies and bus stations or taxi services.

Instagram business categories

There're also Instagram business categories. The social network has congenital-in algorithms that calculate the label that is right for your profile. The complete list is impressive, nosotros will give the most common.

A restaurant.
Personal blog.
Public figure.
Musician/ring.
Production service.
Fine art.
Gym/fettle room. This besides includes different subcategories, such as fitness model or fettle trainer.
Local company or service.
State employee.
Political leader.
Political candidate.
Actor and other artists. This category is also in that location, by the way, and information technology is written "Artist".
Producer.
TV presenter.
Photographer.
Producer.
Dancer.
Spider web designer and other types of designers.
The instructor.
Journalist. Editor.
Concert tour.
Model. Way designer.
Motivational speaker.
Motion-picture show character.
Scientist.
Humorist.
Site near ... — Substitute your direction instead of ellipsis. For instance, there is a characterization "Site about home and garden," Etc.
An interesting and fairly common category is the "For fun" characterization.

How a Category Impacts Business organization

Choosing a proper category while setting up your Facebook folio is one of the virtually disquisitional tasks. At offset glance, this is insignificant — make up one's mind, and that'south it. However, the pick directly affects how your target audience interacts with your business organisation page. If you lot misclassify your page, your target audience won't be able to notice your offers quickly.

To reach accurate optimisation of your data, answer a few questions:

What target audience are yous trying to reach?
How accurately can you stand for your business?
What Facebook features will best help you promote your business?
What category are your competitors using on Facebook?

Answering these questions volition help you make the right conclusion about which Facebook folio category is right for your business.

Types of Facebook pages

If you lot didn't get the right category the commencement time around, don't worry. Optimising a Facebook page takes time and an understanding of the settings. Yous can change the page type at any time that suits you lot, merely keep in mind that doing and then tin can result in loss of information. Below we share the bodily categories of Facebook pages that you can cull from.

Local Business organisation or Place

The widest and most popular of all options. By clicking on the field for choosing a local business concern or location, you volition see a small-scale class to fill out.

Yous can enter the post-obit information:

The title of the page matching your company name.
The page category can be anything from "Automotive, Aircraft or Boat" to "Karting." You accept the opportunity to choose anything you lot want, with dissimilar features.
Your visitor's mail accost. Brand sure you lot accept specified it correctly. If you accept a large company, and then include only the address of the local co-operative.
The city where your business organization is located. Facebook can fill it in automatically, depending on the location of your profile. Nevertheless, you tin change information technology if necessary.
Metropolis and state for your business. Facebook will fill it automatically based on the location of your profile or the contour of whoever y'all employ to create the page, but you can alter information technology if necessary.
The null lawmaking of your concern. This is the aforementioned equally city and state; Facebook will automatically fill up information technology, but you tin change it.
Your company telephone number. Ensure that this is the correct phone number open to the public, which the client can apply to acquire further information. If it's a branch, be certain to indicate.
Yous can get tips for creating Facebook pages through messenger.

As far as categories go, you may be allowed up to three. Facebook will remove duplicate categories. The social network algorithm is focused on specifics. You lot don't have to find 3 categories, then if y'all can't come with three that piece of work for you, it's okay. Choose every bit many as y'all need to cover what your business concern is doing.

Visitor, Organization or Establishment

This category, similar nigh others, has a dropdown list rather than text boxes to fill out. After you take selected this category, Facebook will enquire you lot for your business proper name and category. You will have an exhaustive list to choose the virtually specific option.

Brand or Product

Hither, as in the previous category, you are asked to enter your make or product proper noun and select a category.

Be prepared for new recommendations or requirements when choosing some of them.

For example, if you select Pharmaceuticals, Facebook may require you to obtain their permission before creating the page, or at to the lowest degree before launching ads. Online pharmacies are mostly not immune to utilise the Facebook advertising program.

Requirements have also been established for companies selling alcoholic beverages. You lot will need to set the appropriate age targeting for your page. This can make you invisible to certain groups of people.

Exercise not endeavor to cheat the system — a few posts and the deception will be exposed.

Creative person, Ring or Public Figure

All Facebook asks of y'all is your group name or simply your proper noun.

You tin can have a personal make folio and a personal contour at the same time. Some politicians and celebrities may have both a personal Facebook page that they use to communicate with family and friends and a public page for everyone to share their thoughts and promote ideas.

We recommend that y'all choose this Facebook category if none of the others suits you. In that location're too several overlapping categories with some subtle nuances. For example, someone who makes a living writing content might be a blogger, author, or writer. What to choose? If yous're primarily writing for a blog, "Blogger" is your best bet. If you lot mainly write novels or biographies to make a living, then "Author" is better suited. If you don't fall into any of these categories, then "Writer" is fine.

Instagram Business FAQ

Here you lot will find answers to the most pressing questions regarding Facebook pages.

What's a public effigy

The Facebook public figures pages are intended for employ by influential and famous people such as politicians, artists, business people, social media figures, and individuals. They are closely connected with the public; therefore they can change people'south daily lives with their thoughts.

How to modify Facebook business page name

You lot must be an ambassador to change your Facebook business organisation page proper noun.

To change Facebook business page name:

Click About on the left side of the page.
Click Edit next to the page title.
Editing the proper name of a Facebook folio
Enter a new name for the page and click Go on.

What are the Facebook folio categories?

The category specifies what the folio is about. For case, the following categories are available for local businesses: restaurant, grocery store, travel bureau, family doctor. For brands and products: furniture, household appliances, jewellery, video games and others. Target audience categories volition make it easier to discover your content on the social network.

How do I choose a category on my Facebook page?

To choose the appropriate category for your Facebook page, analyse the specifics of your business concern. Browse the list of categories offered by the social network. Choose the i that suits y'all best.

How can I find categories on Facebook?

After you lot take selected the goals for creating the "Business or Brand" page, a window will announced. It will provide a comprehensive list of categories for your company. Be conscientious when choosing — information technology depends on whether the target audience will reply to your offers.

You can too alter the page'due south category in the settings.

To edit your page's category:

From your News Feed, click pages in the left bill of fare.
Get to your page.
Click Edit Page Info on the left side of your page.
Next to Categories, blazon in up to 3 categories and select an choice from the dropdown list that appears.
Click Salve Changes.

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Source: https://postoplan.com/blog/how-to-choose-the-best-facebook-page-category